Owner Trevor Welson began his career in business as "Engraving Services" in 1993 at the age of 26. He had just one employee (himself), one engraving machine and 150-square-feet workspace. Because of Trevor’s passion for taking on unique challenges, the business quickly evolved into a multi-facetted operation that focused in two markets, product identification and signmaking.
In the mid-1990s, Trevor grew his business through strategic acquisitions, such as the purchase of InstantSigns in 1995, a local sign shop, which allowed him to produce architectural signage. With that acquisition, Trevor changed the business’ name to Sign Systems since it better reflected his company’s offerings at the time and moved the business to a larger location in downtown Appleton. In 1997, Trevor purchased the engraving division of WG Inc., a local product identification and graphics company. This move strengthened the company’s presence as a leader in identification products in the marketplace.
In 2000, the business moved to a new 7,500-square-foot building in Greenville (and yet another name change was in order). It was thought the name IntelliCAM (Intelligent Computer Aided Manufacturing) would better reflect the diverse nature of the business. With this new name and space, the company set out to further its growing reputation for quality, innovative service in both the architectural signage and product identification markets.
In early 2008, Trevor began an effort to clarify the company’s two areas of expertise. It was decided that one more restructuring and name change was needed. The result was the creation of TJWels Company (tjwels.net). Because of the strong brand recognition that IntelliCAM (nameplatetech.net) had developed over the years, it was decided that this name would remain as a division of TJWels Company to serve the product identification market. SignElements® was created to serve the architectural signage (signprojects.net) and donor recognition (recognitionprojects.net) markets that the company was clearly having success in.
Through the years, significant technology investments have been made to benefit both SignElements® and IntelliCAM customers. Leading edge technology has always been a driving force when making decisions on equipment purchases. In December 2007, a new 12,000-square-foot headquarters was built to house both divisions. A reflection of Trevor’s values, the facility is state-of-the-art and unlike other manufacturing facilities. With glass walls surrounding the shop and center atrium, it is not a "typical shop setting". This new facility will allow the company to add equipment, personnel and when needed, expand the shop space to accommodate the growing needs.
While the company’s name and its offerings have changed since Engraving Services first opened its doors in 1993, one thing has remained the same - a dedication to customer service. Trevor often says, "Take care of the customer and the rest will take care of itself." This attitude has prevailed over the years and will continue for years to come. He is also quick to remind us that, "This is not as hard as we make it sometimes" and to "enjoy the process and feel the reward and satisfaction that it brings."